When we examine the recent statistics about blogs, we realize just how significant a blog is to attracting visitors and generating sales for either yourself or your advertisers. The most recent statistics reveal that 57% of marketing professionals have successfully solicited new customers through blogs, and 52% of online consumers say blogs have had an impact on their decision to purchase.

In addition, with 42% of Internet consumers looking to blogs for information before making a purchasing decision, everyone in the marketing game is now quite aware of the persuasive power of a popular blog that fits into the right niche for specific services or products.

Successful blogging that develops a loyal following comes from sharing your thoughts on a subject in which others will see you as an authority. Nobody wants to listen to somebody ramble on about something they know nothing about, and many of the followers attracted to a specific blog will most likely spot a fraud portraying himself as an expert if it is in their area of interest.

So blog what you know, not what you want to know. You will then begin to attract a large group of followers who listen to you because they can recognize that you know what you’re chatting about. It is then that you will be in the position to reap the benefits of a perpetual flow of advertising revenue from those marketers who recognize the worth of displaying themselves in your blog.